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Solutions for · Beauty & Wellness

Compare the catchment for your salon or beauty centre.

For salons and beauty centres: read residents, competitors, services and estimated passages without inferring personal habits or purchase frequency.

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We start from a location, your sector and the decision you need to support.

Decision brief

Beauty & Wellness

Theorem©

Decision to support

Compare beauty-service addresses through population, recorded supply and catchment characteristics.

Evaluation basis

Territorial evidence organised around the business question, not an indiscriminate collection of data.

Available services

01Single-location analysis
02Alternative comparison
03Decision report

The result comes together in a report with maps, indicators and insights that can be viewed and exported.

The decisions we can make more robust.

The same area may suit one objective and fail another. That is why every analysis starts from the operating context and the specific choice to be made.

  1. 01

    Choose an available category and subcategory for the service.

  2. 02

    Read the catchment’s population and age groups.

  3. 03

    Check the relevance of recorded competitors.

  4. 04

    Prepare site visits for access and surrounding services.

Three practical ways to use Pythagor.

Examine a location, compare completed analyses and consult the report: choose the route useful to your decision.

01

Single-location analysis

We assess a specific address or area by combining the territorial modules most relevant to your sector and objective.

Output: a reading of the catchment and indicators included in the configuration.

02

Alternative comparison

We place candidate areas on the same evaluation framework so indicators, maps and criteria remain comparable.

Output: a structured comparison of completed analyses to explain priorities and exclusions.

03

Decision report

We organise results into a clear synthesis, with evidence and detail for everyone involved in the decision.

Output: a report to view on the platform, download as a PDF and export to Excel.

The analysis mix

Read indicators against your objective.

These modules help frame the sector. In the configurator, choose available options for the project and review the quote before starting the analysis.

Maps and context

A spatial reading of where signals, constraints and opportunities are concentrated.

Indicators and insights

Data organised into a clear sequence connected to the initial decision.

PDF, Excel and comparison

Available reports and data for investigation and comparison of completed analyses.

Sector context

Modules to explore

4 / 6
01

Demographics and aggregate income

Available residents, age groups and aggregate income: territorial context, distinct from spending on treatments or beauty services.

02

Recorded competitors

Businesses recorded in the selected category or subcategory. Check the actual services of those you consider competitors.

03

Estimated pedestrian passages

Estimated pedestrian passages within the catchment: not appointments, returning customers or purchase frequency.

04

Recorded points of interest

Recorded nearby services and points of interest, to check against access and the service you intend to offer.

From territory to project

Connect indicators with project-specific checks.

The report brings territorial context together. Costs, demand for the service and feasibility need investigation using information specific to your project.

01

Costs to check

Compare rent and fit-out with your project, using the report to organise area checks.

02

Hypotheses to investigate

Investigate catchment fit and competing services using information specific to the centre’s positioning.

03

Information gathered

Gather demographics, recorded supply and estimated passages before visits and customer research.

The evidence supports your assessment. Revenue, savings and returns require dedicated economic data and are not outcomes guaranteed by the report.

Before you start

Questions for assessing this location.

Does the report describe treatment habits and frequency?
It describes available residents, businesses and territorial indicators. Personal-care habits, treatment frequency and returning customers require research or data specific to the service.
How do I distinguish hairdressing from other beauty services?
Use available categories and subcategories in the configurator and check recorded competitors. Selection narrows the search using the offered options; it does not guarantee complete classification of every service provided.
Does high aggregate income establish demand for premium services?
It is context to read with its source and scale. Demand for a treatment or price range needs checking with information about the service and potential customers.
Can I analyse an existing salon?
Yes. Enter its name and address to verify the match and exclude it from report competitors. Read its catchment and compare it with other completed analyses of the same category.

Bring a real location for your Beauty & Wellness project.

A free 30-minute demo with our team: an analysis of your area and a report to keep.

Book a free demo